We drive the reading public - to your book!

Marketing and Branding on Search Engines.

Substance Books is already Search Engine Optimized, and therefore can expose your title to its readers without your own site being optimized or even the need for you to have a website.
Watch this video explaining how Substance Books will drive traffic to your title. Scroll down to see campaign options.

Take advantage of Substance Books' already achieved SEO results. This site is already on the first page of major engines under thousands of book related key phrases. Feature your book here to reach your audience the easy way.

  Marketing and Branding on Social Networks.

This site already drives a significant percentage of the industry's traffic related to books, therefore we can expose your title to its readers without you working endless hours on posting, pinning, tweeting etc.

Take advantage of Substance Books' reach on all major social media platforms. Scroll down to see campaign options.
- We have created 62 genre-specific Facebook group Bookstores. (36 000+ members)
- We have created 89 genre-specific Facebook page Bookstores. (46 000+ followers)
- We have created 30 Pinterest Bookstore boards. In addition, we have generated 26 000+ pins. Our boards are followed by 8 100+ pinners.
- We also promote on 620 Facebook groups and 26 Pinterest group boards.


Substance Books - Online Book Publicity Services:

- is the largest book publicity company specializing in and utilizing SEM "Search Engine Marketing".

- has represented over a thousand authors & titles since 2001.

- drives a significant percentage of the industry's traffic related to books.

- markets using search engines, through which most web traffic filters down.

- markets using social networks such as and many more.

Proudly Represented by Substance Books

My book, The Retro Budget Prescription stayed in the Paid #1 Amazon Bestseller position in the three categories. Thank you Substance Books! Amazon Bestselling Author: Nora D'Ecclesis more testimonials


Hajni and Substance Books are the Rock Star of Marketing! She exceeded my expectations! Plan on staying with her throughout my writing career! Amazon Bestselling Author: Lorraine Carey more testimonials


Since I, the Sun, the biographical novel of the greatest Hittite king, has been promoted by Substance Books we've doubled our sales. Because this book took years to create and is among our favorites, we're delighted. Our thanks to Hajni Amazon Bestselling Author: Janet Morris more testimonials


Movie release Fall 2015!
Amazon Bestselling Author:
Sharon Cramer

about our book publicist I am learning so much about book marketing and gaining so much confidence since being in your group and retaining your publicity services. My book sales are up, my reviews are up about our book publicist - Genie Lee Perron more testimonials

See where Substance Books could take you!

The Metamorphosis of Publishing

Online Book Publicist & SEO Specialist, Substance Books
email Book Publicist, Hajni Blasko   Connect with Book Publicist Hajni Blasko   network with Montreal Canadian Book Publicist, Hajni Blasko   Stay in touch with Book Publicist, Hajni Blasko   free book advetising information and tips   

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Montreal Canadian Book Publicist Hajni Blasko

In the older years of publishing, 'Scarcity' was the key word of the industry. Literary Agents and Publicists scouted new talents and being picked by a house was the measure of success. However, literary agents, as we knew them, are becoming creatures of the past; very few generally affordable agencies remain. An alternative to traditional publishing, indie publishing, is gaining popularity in leaps and bounds due to its much greater accessibility. This year, the number of non-traditional, print-on-demand books - ie. indie titles - surpasses conventionally published titles. In fact, nearly 87% of all published titles in 2010 were put out by non-traditional POD publishers.*

These days, the model of publishing has changed from one of scarcity to one of abundance, leading to an increased struggle for attention among authors in print and online. From 150 000 new publications per annum in recent years, the number of new ISBNs this year is expected to jump to 15 000 000.** Given the dwindling supply of professional representatives for writers, it's the authors themselves who must grab the attention of their audiences and do it directly. That shouldn't be too difficult, should it? You set-up a free facebook page and a free blog for your book and sit back waiting for the sales to roll in, right? Not quite. With the staggering number of indie titles published last year, not to mention the numbers to come in the near future, your attention grabbing activities have a lot in common with millions of other authors. Posting cute kitty photos is no longer effective unless the cat is the author. I have also noticed that social networks are becoming less and less effective in reaching readers. We are all guilty of having a few hundred or thousand facebook friendships with other authors but these networks rarely reach out to book buyers in a significant manner. Can you imagine a very near future in which every indie author is connected with every other, with each one talking up a storm about his or her own title but no one reaching out to actual readers? I can. READ MORE ...

Take a look at the complete list of campaign options right here: Online Publicity Campaigns
Want to make your books more visible? Find out how Substance Books can help your title!

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