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Marketing and Branding on Search Engines while also gathering traffic from various Social Media Platforms.


Substance Books - Online Book Publicity Services:

- is the largest book publicity company specializing in and utilizing SEM "Search Engine Marketing".

- have represented over a thousand authors & titles since 2001.

- drives a significant percentage of the industry's traffic related to books, authors and publishers.

- markets using search engines, through which most web traffic filters down.

- markets using social networks such as Facebook, Twitter, Pinterest and other similar outlets.

Thanks so much for not only my book's publicity, but for your advice as well. It is so nice that there are people out there one can still trust, and rely on. A.A. Come' More testimonials

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      about our book publicistHajni is a consummate professional with a keen eye for painstaking detail. Her online marketing skills guarantee success for any published author who cares to engage her services. She also places a high premium on commitment and reliability. Publicists simply don't come any better than Hajni.about our book publicist - Dr. Yomi Garnett

The Metamorphosis of Publishing

Online Book Publicist & SEO Specialist, Substance Books
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Montreal Canadian Book Publicist Hajni Blasko

In the older years of publishing, 'Scarcity' was the key word of the industry. Literary Agents and Publicists scouted new talents and being picked by a house was the measure of success. However, literary agents, as we knew them, are becoming creatures of the past; very few generally affordable agencies remain. An alternative to traditional publishing, indie publishing, is gaining popularity in leaps and bounds due to its much greater accessibility. This year, the number of non-traditional, print-on-demand books - ie. indie titles - surpasses conventionally published titles. In fact, nearly 87% of all published titles in 2010 were put out by non-traditional POD publishers.*

These days, the model of publishing has changed from one of scarcity to one of abundance, leading to an increased struggle for attention among authors in print and online. From 150 000 new publications per annum in recent years, the number of new ISBNs this year is expected to jump to 15 000 000.** Given the dwindling supply of professional representatives for writers, it's the authors themselves who must grab the attention of their audiences and do it directly. That shouldn't be too difficult, should it? You set-up a free facebook page and a free blog for your book and sit back waiting for the sales to roll in, right? Not quite. With the staggering number of indie titles published last year, not to mention the numbers to come in the near future, your attention grabbing activities have a lot in common with millions of other authors. Posting cute kitty photos is no longer effective unless the cat is the author. I have also noticed that social networks are becoming less and less effective in reaching readers. We are all guilty of having a few hundred or thousand facebook friendships with other authors but these networks rarely reach out to book buyers in a significant manner. Can you imagine a very near future in which every indie author is connected with every other, with each one talking up a storm about his or her own title but no one reaching out to actual readers? I can. READ MORE ...

Take a look at the complete list of campaign options right here: Online Publicity Campaigns
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